8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

Posted on May 6, 2021 by gftshappy

Also read Search Engine Land’s guide to SEO: Content and search engine success factors

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief

Posted on May 5, 2021 by gftshappy

Plus, nearly half of TikTok users have purchased something they saw on the platform

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ready to go out on your own? Building a digital marketing business from scratch

Posted on May 5, 2021 by gftshappy

Jamar Ramos offers lessons learned after building one business that failed and using that experience to create a successful digital marketing agency.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising to treat phrase match the same way Google Ads does

Posted on May 4, 2021 by gftshappy

The new treatment will begin in mid-May.

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Advertisers can now bring their customer segments into Microsoft Advertising via a new integration

Posted on May 4, 2021 by gftshappy

And, customer match is now generally available to all advertisers on Microsoft’s platform.

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No more Shopping Ads for digital books; Tuesday’s daily brief

Posted on May 4, 2021 by gftshappy

Plus, here’s your guide to auditing for Core Web Vitals

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Instant match rates in Google Ads and when content isn’t king; Monday’s daily brief

Posted on May 3, 2021 by gftshappy

Plus, check out our new Google Search Console guide

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Best rates on SMX Advanced end Saturday – act now!

Posted on May 3, 2021 by gftshappy

Secure your $ 199 All Access pass now and join us online, June 15-16, for a truly advanced training experience.

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Google announces additional travel advisory notices in search and updates to its trip planning tools

Posted on May 1, 2021 by gftshappy

The user-oriented feature updates will help Google maintain an edge over competitors in the online travel sector.

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