Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.
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The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
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RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
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Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft’s ad safety year in review.
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What do users actually do on your site? This integration will help you identify areas to improve and optimize for a better user experience.
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The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
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Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
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Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.
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Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
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The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.
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