When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks. The post The Importance Of Search Data In Your Marketing appeared first on Search Engine Land.
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Columnist Stoney deGeyter shares the ups and downs of his longest-standing SEO client — including a rather surprising result to site architecture tweaks. The post How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight! appeared first on Search Engine Land.
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The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains what’s changing and what marketers should do about it. The post What Can Businesses Do About The Knowledge Graph Dominating Search Results? appeared first on Search…
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Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced. The post New Bing Ads Editor Version (10.7) Now Available appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor, Client Management & Google Knowledge Graph appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Android Caveman: Source: Google+ Google Rope Logo: Source: Google+…
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Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest…
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Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever. The post Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking appeared first on…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
You think you’re an AdWords expert, but we’re betting you can’t score 100% on columnist Larry Kim’s quiz! The post The Hardest AdWords Quiz You’ll Ever Take appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing