Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Also read Search Engine Land’s guide to SEO: Content and search engine success factors
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Perficient Digital study: snippets are ‘click-neutral’ and ads steal from no-clicks
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The 2019 holiday shopping season proved connected TV advertising’s direct response potential.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Includes experimental metrics not available in Moz’s paid offerings.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Understanding your competitors’ content strategies will help you outperform them where it matters most, in the search results.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing