Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

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