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Monthly Archives: April 2021

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Bing’s new shopping features emphasize comparison shopping

Posted on April 30, 2021 by gftshappy

The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Bing’s, Comparison, emphasize, Features, Shopping

Case study: More content is not always better for ranking in Google

Posted on April 30, 2021 by gftshappy

Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged always, better, Case, Content, Google, more., Ranking, Study

Google webspam report: 60% increase in spam detection

Posted on April 30, 2021 by gftshappy

The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Detection, Google, Increase, Report, Spam, webspam

Facebook revenue almost doubled: Here’s what it means for advertisers

Posted on April 29, 2021 by gftshappy

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertisers, Almost, Doubled, Facebook, Here’s, Means, Revenue…

Instant match rates are now available for Customer Match lists in Google Ads

Posted on April 29, 2021 by gftshappy

Having match rate data upfront can help to contextualize performance expectations.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Available, Customer, Google, Instant, Lists”, Match, Rates

You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief

Posted on April 29, 2021 by gftshappy

Google updates in-SERP travel planning tools as well

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2022, Back, Brief, Daily, Directly, Events, Google, Indexing, InPerson, Issues, Plus, Report, Thursday’s

Apple’s App Tracking Transparency is live; Wednesday’s daily brief

Posted on April 29, 2021 by gftshappy

And, at what point does “disruption” become permanent change?

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Apple’s, Brief, Daily, live, Tracking, Transparency, Wednesday’s

Most marketers expect to attend in-person conferences by early 2022

Posted on April 28, 2021 by gftshappy

But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 2022, Attend, conferences, Early, Expect, InPerson, Marketers, most

Google lets you report an indexing issue

Posted on April 28, 2021 by gftshappy

US users can now communicate to Google if you have indexing issues that you cannot figure out.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, Indexing, issue, Lets, Report

Advanced. Actionable. Virtual. See the SMX Advanced agenda now!

Posted on April 27, 2021 by gftshappy

Super Early Bird rates expire next Saturday, May 8!

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged actionable, Advanced, Agenda, Virtual

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