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Monthly Archives: October 2019

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Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

Posted on October 31, 2019 by gftshappy

GatherUp’s examination of internal data shows benefits of inclusive process.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged doesn't, gating’, Grows, Hurt, Killing, Overall, Review, Scores, Study, Volume

Google launches Site Kit plugin for WordPress

Posted on October 31, 2019 by gftshappy

WordPress users can see data pulled from various Google products.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google, Launches, Plugin, Site, WordPress

SMX Advanced Overtime: Your questions answered about webspam and penalties

Posted on October 31, 2019 by gftshappy

Bing’s Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged about, Advanced, answered, Overtime, Penalties, Questions, webspam

Google Merchant Center updates rolling out ahead of holiday push

Posted on October 31, 2019 by gftshappy

Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Ahead, Center, Google, Holiday, Merchant, Push, Rolling, Updates

Here’s how to leverage long-tail keywords for your SEO

Posted on October 30, 2019 by gftshappy

Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Here’s, Keywords, Leverage, LongTail

Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

Posted on October 30, 2019 by gftshappy

Replying to a third of reviews may increase conversions by 80% for enterprise locations.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged achieving, Boost, Business, Conversion, Delivers, Finds, Google, Highest, Rating, Stars, Study

Google’s Q3 ad revenue growth propelled by mobile search, YouTube

Posted on October 30, 2019 by gftshappy

Ad revenues were $ 33.9 billion in the third quarter of 2019.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Google’s, Growth, Mobile, propelled, Revenue…, Search, YouTube

Build a sound foundation to scale your Facebook campaigns

Posted on October 29, 2019 by gftshappy

SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Build, Campaigns, Facebook, Foundation, Scale, Sound

Are TrueView video discovery ads the better option for your brand?

Posted on October 29, 2019 by gftshappy

Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here’s when it works.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged better, Brand, Discovery, option, TrueView, Video

Why you may not have noticed the Google BERT update

Posted on October 29, 2019 by gftshappy

Don’t try to optimize for BERT, try to optimize your content for humans.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged BERT, Google, noticed, Update

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