Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more

The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.

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TikTok’s brand safety center consolidates transparency updates, announcements and partnerships

As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.

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Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?

It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced.

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How marketers can prepare for and respond to Google’s algorithm updates

Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

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Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.

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SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

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Non-stop updates: SEOs share the impact on their day-to-day, work-life balance and career outlook

Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.

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