Why SEOs should not ignore Bing Webmaster Tools

Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data. The post Why SEOs should not ignore Bing Webmaster Tools appeared first on Search Engine Land.

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The #1 reason why position #1 doesn’t matter

As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be. The post The #1 reason why position #1 doesn’t matter appeared first on Search Engine Land.

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SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads updates, latest Windows 10 release & the Jelly relaunch appeared first on Search Engine Land.

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Maximizing your mobile impact

Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience. The post Maximizing your mobile impact appeared first on Search Engine Land.

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SearchCap: Google Maps controls, shopping ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps controls, shopping ads & more appeared first on Search Engine Land.

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With relaunch Jelly makes another run at Q&A-style “social search”

It uses AI and a routing algorithm to match questions to potential responders. The post With relaunch Jelly makes another run at Q&A-style “social search” appeared first on Search Engine Land.

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Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release

Sorry, Google. You, Firefox, Opera and anyone else with a web browser that competes with Microsoft’s Edge will no longer be able to work within Microsoft’s Cortana digital assistant in Windows 10. Microsoft buried the news today in a blog post about Cortana’s personalization of…

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Google Shopping ads so hot right now: the meteoric rise of PLAs

For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend. The post Google Shopping ads so hot right now: the meteoric rise of PLAs appeared first on Search Engine…

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Google adds Merchant Center Feed Rules to make formatting shopping feeds easier

A self-service tool to fix errors, add custom labels and more right in Merchant Center. The post Google adds Merchant Center Feed Rules to make formatting shopping feeds easier appeared first on Search Engine Land.

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