This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
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While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.
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Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.
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While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
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The issue has no impact on how keywords are saved and Google is working on a fix.
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From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
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Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.
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In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.
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Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions.
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The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $ 50k threshold for full Customer Match access.
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