Although marketing teams use multiple channels to drive sales, the majority of marketers still employ single-touch attribution models. These increasingly outdated models arenít up to the task of tracking which campaigns have the biggest impact on performance and which channels or tactics deserve…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Powers AOL, Uber To Bing Maps & Google+ Gone From Google Search appeared first on Search Engine Land.
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Is it time to give local directories a higher priority as you plan your search marketing strategy? Contributor Myles Anderson shares results of his recent traffic data analysis. The post Is Local Directory Traffic On The Rise Again? appeared first on Search Engine Land.
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To focus on “core business strategy,” Bing will stop gathering its own mapping imagery and instead license data from third parties. The post Bing Pares Its Mapping Image Operations, Sells Some Assets To Uber appeared first on Search Engine Land.
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Google still at 64%, while Bing holds on to the 20% share it reached in March. The post Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report appeared first on Search Engine Land.
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In the age of “Mobilegeddon,” local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps. The post Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout appeared…
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The Google Search news carousel gets a bit more social with Pinterest Pins, Vines and more. The post The Google Mobile Search Carousel Adds Pinterest Pins, Vines, Houzz & Food Network Recipes appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google London Park: Source: Google+ Google Silver Lobby Sign: Source:…
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Columnist Tony Edward notes that Google has begun issuing penalties for improper implementation of structured data markup. If you’re making use of structured data markup, here’s how you can avoid getting slammed. The post Spammy Structured Markup Penalty & Recovery – Use Schema Markup With…
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In light of Google’s update to its pirate algorithm in October 2014, columnist Neil Patel explores its impact thus far. The post 9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned? appeared first on Search Engine Land.
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