The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.

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Aimclear’s Mark Traphagen on content marketing, thought leadership and ‘religiously sharing what you know’

“I don’t think we’ve even tapped the potential of what good content can do for a company.”

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing