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Monthly Archives: May 2018

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DoubleClick Bid Manager opens up digital audio ad buying globally

Posted on May 31, 2018 by gftshappy

Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Audio, Buying, Digital, DoubleClick, Globally, Manager, Opens

SearchCap: DoubleClick bid manager and Google Optimize

Posted on May 31, 2018 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged DoubleClick, Google, Manager, Optimize, SearchCap

5 Google Optimize tests to take AdWords to the next level

Posted on May 31, 2018 by gftshappy

Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged AdWords, Google, Level, Next, Optimize, Take, Tests

Bing Ads rolls out In-Market Audiences to all US advertisers

Posted on May 31, 2018 by gftshappy

Now out of pilot with over 170 audiences determined to be in buy mode.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertisers, Audiences, Bing, inmarket, Rolls

SearchCap: Bing Ads In-Market ads, Google AdWords notes & search beats Facebook

Posted on May 30, 2018 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged AdWords, Beats, Bing, Facebook, Google, inmarket, notes, Search, SearchCap

What’s the difference between content optimization and SEO?

Posted on May 30, 2018 by gftshappy

The keyword is still relevant, but SEO has become more complex.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Between, Content, Difference, Optimization, What’s

Two weeks until SMX Advanced. Lock in your ticket now!

Posted on May 30, 2018 by gftshappy

Advanced SEO and SEM tactics. Expert speakers. Exceptional networking. Join us in Seattle June 11-13!

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advanced, Lock, Ticket, Until, Weeks

Ask an #SMXpert — JavaScript & PWAs

Posted on May 29, 2018 by gftshappy

#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged #SMXpert”, JavaScript, PWAs

SearchCap: Google Maps test, EU copyright reform & image SEO

Posted on May 29, 2018 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Copyright, Google, Image, Maps, reform, SearchCap, Test

Google Maps is testing interface with categories of local search suggestions

Posted on May 29, 2018 by gftshappy

New Google Maps interface on Android shows category selections based on where you’re viewing the map.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Categories, Google, Interface, Local, Maps, Search, Suggestions, Testing

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