Tag Archives: Match

Some Customer Match features to become available to all policy-compliant advertisers

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The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $ 50k threshold for full Customer Match access.

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Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

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Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

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Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

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The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

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