Here’s how to use advanced audience tactics in Google and Bing

At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google drops mobile app properties from GSC, reminds site owners to remove G+ integrations

Google giveth, and Google taketh away — or moveth. And the search giant is emailing Search Console users about these upcoming changes.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API

In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing