Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

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PPC 2018: These changes will have the biggest impact on advertisers in 2019

Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.

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