Google’s mobile-first indexing guide update emphasizes the same content across site versions

New guidance has been added in numerous areas, including crawling, structured data, visual content and best practices.

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Google’s exact match close variants expand again: Now include same meaning variations

Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

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Now you can log into multiple Google Merchant Center accounts with the same email

The change greatly simplifies user access for Shopping feeds and other Merchant Center programs. The post Now you can log into multiple Google Merchant Center accounts with the same email appeared first on Search Engine Land.

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Why all search ads seem the same (and what you can do about it)

Want to create search ads that stand out from the crowd? Columnist Pauline Jakober explains how a thorough examination of your business and its customers can help you create original and engaging ads. The post Why all search ads seem the same (and what you can do about it) appeared first on Search…

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Father’s Day Google doodle follows in same footsteps as Mother’s Day doodle

The images used to replace the Google logo for both Mother’s Day and Father’s Day include shoes atop a welcome mat. The post Father’s Day Google doodle follows in same footsteps as Mother’s Day doodle appeared first on Search Engine Land.

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On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google

Health insurance advertisers spent more than $ 103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend,…

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