Some Customer Match features to become available to all policy-compliant advertisers

The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $ 50k threshold for full Customer Match access.

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Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

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