Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

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Expanded phrase match negatives: A script for misspellings

Can’t spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you’re failing to catch due to misspellings.

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Phrase, broad, or broad match modifier: After exact, what’s the next best match type?

Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. The post Phrase, broad, or broad match modifier: After exact, what’s the next best match type? appeared first on Search Engine Land.

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SearchCap: Google AdWords Sitelinks, phrase match & AR

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords Sitelinks, phrase match & AR appeared first on Search Engine Land.

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SearchCap: Google AdWords Sitelinks, phrase match & AR

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords Sitelinks, phrase match & AR appeared first on Search Engine Land.

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SearchCap: Google AdWords Sitelinks, phrase match & AR

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords Sitelinks, phrase match & AR appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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SearchCap: Google AdWords Sitelinks, phrase match & AR

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords Sitelinks, phrase match & AR appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords Sitelinks, phrase match & AR

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords Sitelinks, phrase match & AR appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google AdWords Sitelinks, phrase match & AR

Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google AdWords Sitelinks, phrase match & AR appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing