Here’s how to use advanced audience tactics in Google and Bing

At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: Google Dynamic Search ads, advanced speed optimization tips, Google penalties & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Double down on speed optimization with these 9 advanced tips

Does your site have a need, a need for speed? Here’s a breakdown of Google’s PageSpeed Insight Rules and best practice advice on optimizing web pages for greater speed performance.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing