Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.
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Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.
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The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
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The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.
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Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
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Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.
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This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
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Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
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Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers’ shopping experiences.
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Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
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