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Monthly Archives: November 2020

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Video: Elie Orgel on leveraging data for unique content

Posted on November 30, 2020 by gftshappy

Write about your niche areas of expertise to rank above the rest.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Content, Data, Elie, Leveraging, Orgel, Unique, Video

Online shopping hits new records over the holiday weekend

Posted on November 30, 2020 by gftshappy

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Hits, Holiday, Online, Over, records, Shopping, Weekend

Google manual actions bug is now resolved

Posted on November 26, 2020 by gftshappy

Google’s Daniel Waisberg confirmed this bug is resolved and said it only “affected only a tiny number of sites.”

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Actions, Google, Manual, resolved

10 ways you can support women in SEO

Posted on November 26, 2020 by gftshappy

Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Support, Ways, Women

Google launches new crawl stats report in Search Console

Posted on November 25, 2020 by gftshappy

Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Console, Crawl, Google, Launches, Report, Search, Stats

The problem with the ‘structured content’ mindset

Posted on November 25, 2020 by gftshappy

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Content, Mindset, Problem, Structured

Google puts some contextual search features in context

Posted on November 25, 2020 by gftshappy

Google is using newish language understanding models specific to leveraging conversational context for these search features.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Context, Features, Google, Puts, Search, some, “Contextual

Google tests multiple contextual links in featured snippets

Posted on November 24, 2020 by gftshappy

Google confirms web stories as featured snippets are not a great experience for searchers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Featured, Google, Links, Multiple, Snippets, Tests, “Contextual

Take a peek into PPC routines during Cyber Five week

Posted on November 24, 2020 by gftshappy

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Cyber, During, Five, Into, Peek, routines, Take, Week

Video: Elie Orgel on using data to create pages that get links

Posted on November 24, 2020 by gftshappy

Create content that easily gets links and ranks well in search.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Create, Data, Elie, Links, Orgel, Pages, Using, Video

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