Heard from Google, the biggest trends impacting PPC are privacy and automation

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines.

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The North Face gets a thumbs down from SEO community after manipulating Google image search results

The North Face’s agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image search results.

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New native Discovery ad campaigns from Google monetize Discover feed for first time

Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.

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