Microsoft Advertising announces new ad type for service providers

Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes

These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Yelp announces new features for services businesses, including custom search filters, a new review flow and themed ads

The new features may help Yelp differentiate itself from other reviews platforms, at least for users looking for services businesses.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing