Google removing generic rich results filter from Search Console performance report

Posted on May 30, 2021 by gftshappy

Google says this is because it now breakouts most rich result types in their own search appearance filters.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media

Posted on May 30, 2021 by gftshappy

The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Why less is more when presenting and showcasing your expertise; Thursday’s daily brief

Posted on May 29, 2021 by gftshappy

Plus, Facebook and Instagram are rolling out the ability to hide likes.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief

Posted on May 29, 2021 by gftshappy

New features are available in Google Ads for local businesses, travel, and more.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Posted on May 29, 2021 by gftshappy

This new resource gives marketers insights into the building blocks for good campaigns.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook Import is now available in Microsoft Advertising

Posted on May 28, 2021 by gftshappy

Advertisers can import up to 10,000 campaigns for each account.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How and why you should pause paid search (for science)

Posted on May 28, 2021 by gftshappy

With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

Posted on May 28, 2021 by gftshappy

The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

Posted on May 27, 2021 by gftshappy

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

Please visit Search Engine Land for the full article.