SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Dos and don’ts of PPC advertising for universities

For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. The post Dos and don’ts of PPC advertising for universities appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Social advertising? Earned/owned social? Get the latest tactics at SocialPro.

We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists; and those responsible for both. Marketing Land’s SocialPro is for you, regardless of which description best fits you. SocialPro features sessions…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing