The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
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RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
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The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
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Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
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Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
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The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.
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Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.
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While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.
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This update may make Microsoft Advertising more attractive to advertisers that sell products or services internationally.
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Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients.
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