Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April

Posted on February 26, 2022 by gftshappy

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.

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Google AdSense’s Matched content widget will only show ads starting on March 1, 2022

Posted on November 24, 2021 by gftshappy

Matched content will be rebranded as “Multiplex ads” and only show ads, even if monetization is turned off.

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Amazon will stop accepting Visa payments in the UK starting in January

Posted on November 19, 2021 by gftshappy

The e-commerce platform cites the change “as a result of Visa’s continued high cost of payments.”

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Microsoft Advertising launches Multimedia Ads beta starting today

Posted on July 7, 2021 by gftshappy

Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to your ad.

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8 lessons before starting a digital marketing business; Plus, voice analysis for marketing; Thursday’s daily brief

Posted on May 6, 2021 by gftshappy

Also read Search Engine Land’s guide to SEO: Content and search engine success factors

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Google Guaranteed badge starting to appear on Google Maps listings

Posted on November 19, 2020 by gftshappy

Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.

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5 tips for starting international PPC

Posted on July 31, 2020 by gftshappy

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.

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Video: Rand Fishkin on the early days of SEO and starting and leaving Moz

Posted on July 22, 2019 by gftshappy

Check out this interview with SEO legend Rand Fishkin.

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Starting July 1, all new sites will be indexed using Google’s mobile-first indexing

Posted on May 28, 2019 by gftshappy

Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on mobile.

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SMX Overtime: Starting fresh with new match types and account structures

Posted on April 22, 2019 by gftshappy

PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019.

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