Tag Archives: Available

Google confirms Standard Shopping campaigns will remain available

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This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.

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Some Customer Match features to become available to all policy-compliant advertisers

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The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s worthwhile to reach the $ 50k threshold for full Customer Match access.

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Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

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Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.

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