Want to dramatically reduce the number of negative keywords you need to maintain? Save time and money with this method.
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The issue has no impact on how keywords are saved and Google is working on a fix.
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Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.
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Attributes, like bid and status, can still be edited, but you’ll have to convert to phrase match if you want to edit the keyword text.
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What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
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Here’s how Google treats every type of TLD.
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This script automates the removal of individual locations from keywords at-scale within Google Sheets.
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This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.
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An update to the help page ends the debate over whether keywords can impact your visibility in local search results.
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Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing