Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns

Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.

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Microsoft Advertising extends Shopping campaigns to more markets

The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.

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Google confirms Standard Shopping campaigns will remain available

This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.

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Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic

Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

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