Tag Archives: Include

Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

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Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.

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Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

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Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options

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The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.

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