Google’s exact match close variants expand again: Now include same meaning variations

Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

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Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources

Bing also shares more about the platform it built to power intelligent search. The post Bing ‘intelligent search’ capabilities continue to expand, include facts from multiple sources appeared first on Search Engine Land.

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Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

The promoted pins in Google Maps are being tested on Android devices. The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens appeared first on Search Engine Land.

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Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. The post Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords appeared first on Search Engine Land.

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Google Updates AdWords Android App To Include Video Campaigns

Advertisers can monitor video campaign performance and make bid and budget adjustments. The post Google Updates AdWords Android App To Include Video Campaigns appeared first on Search Engine Land.

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Google City Searches Now Include Hotel Booking Info In Knowledge Graph

Average star rating and costs for city hotels are listed, along with “View hotels” link that delivers results page for hotels in the relevant city. The post Google City Searches Now Include Hotel Booking Info In Knowledge Graph appeared first on Search Engine Land.

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Bing Image Search Updates Include Touch Friendly Result Pages That Adapt To Screen Size & Resolution

Over the next few weeks, Bing is rolling out new updates to its image search experience that include touch-friendly search result pages that have been designed to adapt to a user’s screen size and resolution. According to the announcement, image results will soon expand to the full width of a…

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Chrome’s Latest Updates Include New “OK Google” Voice Search Capabilities

Earlier this week, Google released new updates for Chrome OS devices, including new “hotwording” capabilities. According to the announcement, the “Okay Google” voice search is now available on Chrome’s New Tab Page and Google.com (the US version only). Darrell…

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Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)

A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period,…

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