Microsoft Advertising’s Health insurance ads are here in time for open enrollment

Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.

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Health insurance advertisers in the U.S. now required to pass Google Ads certification

Similar to Google’s certification program for online pharmacies, this is another layer of protection for consumers and another step for healthcare advertisers.

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Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business

The attributes should start appearing in Search and Maps soon. They are intended to give consumers confidence and manage their expectations.

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Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan

An interview series highlighting 2017′s Award winners: A look at the work they accomplished and the results they achieved. The post Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan appeared first on Search Engine Land.

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SearchCap: Google booking features, SEO facts & paid search health

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google booking features, SEO facts & paid search health appeared first on Search Engine Land.

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SearchCap: Google booking features, SEO facts & paid search health

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google booking features, SEO facts & paid search health appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing