YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps

YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.

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Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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Bridging the gaps in the Google My Business API

Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed. The post Bridging the gaps in the Google My Business API appeared first on Search Engine Land.

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