Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience.

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An easy way to see if Google thinks your webpages are keyword relevant

Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat. The post An easy way to see if Google thinks your webpages are keyword relevant appeared first on Search Engine Land.

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Are technical and content audits still relevant?

SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. The post Are technical and content audits still relevant? appeared first on Search Engine Land.

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Google brings back emojis in the search results snippets for relevant queries

Google has brought back displaying emojis in the search results when the query thinks it is relevant. The post Google brings back emojis in the search results snippets for relevant queries appeared first on Search Engine Land.

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