5 ways to use the Wayback Machine for SEO

Posted on April 25, 2022 by gftshappy

Use the tool to recover lost information and glean insights into the direction of competitor strategies.

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Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

Posted on October 5, 2021 by gftshappy

Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.

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Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

Posted on September 28, 2021 by gftshappy

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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Ask the expert: Demystifying AI and Machine Learning in search

Posted on August 26, 2021 by gftshappy

Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.

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AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief

Posted on May 11, 2021 by gftshappy

Plus, the “human experience marketer” behind the search marketer

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Why machine learning and understanding searcher intent is so important to search

Posted on August 18, 2020 by gftshappy

Write for the user, don’t get bogged down in keywords – it is all about searcher intent.

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How to use machine learning (if you can’t code) to help your keyword research

Posted on February 29, 2020 by gftshappy

Here’s an easy way to categorize 100k keywords in less than a few hours of actual working time.

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Machine learning will free up time to be more strategic with accounts in 2020

Posted on January 5, 2020 by gftshappy

Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing.

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Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO

Posted on September 8, 2019 by gftshappy

Survey also finds that SEOs think government investigations are least likely to impact the industry.

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PPC and machine learning: Where do we draw the line on automation?

Posted on July 8, 2019 by gftshappy

During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.

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