If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table

Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how.

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3 signs your landing page copy is leaving your visitors high and dry

Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. The post 3 signs your landing page copy is leaving your visitors high and dry appeared first on Search Engine Land.

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