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How to optimize account structure in an era of automation

Posted on April 29, 2022 by gftshappy

Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Automation, Optimize, Structure

Twitter for Professionals: How to switch to a Professional Account

Posted on April 5, 2022 by gftshappy

Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Professional, Professionals, Switch, Twitter

Google AdSense separates YouTube earnings into its own payments account

Posted on February 23, 2022 by gftshappy

In addition to separate payment thresholds, the platform is also adding a dedicated AdSense for YouTube homepage.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, AdSense, Earnings, Google, Into, payments’, separates, YouTube

Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization

Posted on November 2, 2021 by gftshappy

The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Actions, Ads’, Bidding, campaignlevel, Conversion, Goals, Google, Group, Optimization

New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more

Posted on May 19, 2021 by gftshappy

Google hopes to help advertisers manage bid strategies and drive performance

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, adjustments, Bidding, Conversions, Features, Google, Level, Manager, more., ROAS, Seasonality, Signals, Target, “Smart

Google will now notify GMB account owners by email when local listings suspended

Posted on July 13, 2020 by gftshappy

Seen as a major step forward, the notice still won’t say explain why.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Email, Google, Listings, Local, Notify, Owners, Suspended

Will RSAs help or hurt your account? This script will help you figure it out

Posted on March 5, 2020 by gftshappy

The best way to determine the effect of an automation like RSAs is to test them with a Campaign Experiment, a feature available in both Google and Microsoft ad platforms.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, figure, Help, Hurt, RSAs, Script, this

7 mistakes to avoid when optimizing your Instagram account for SEO

Posted on February 15, 2020 by gftshappy

Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention and wants to appear at the top of search results.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Avoid, Instagram, Mistakes, Optimizing

SMX Overtime: Here’s how to take control of your account ad groups and search terms

Posted on December 24, 2019 by gftshappy

PPC veteran and SMX speaker, Brad Geddes, explains how adapt your approach to search terms and conversions after Google’s exact match update last year.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Control, Groups, Here’s, Overtime, Search, Take, Terms

Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all

Posted on October 7, 2019 by gftshappy

In addition, all advertisers will now automatically start with manager accounts.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Account, Accounts, Across, betas, hierarchies, Lists”, Microsoft, Open, Remarketing, Sharing, ‘tags’

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