Where Google got more inventory to show Responsive Search Ads ads may surprise you

RSAs use machine learning to match the best ad variation with each search using data from ad performance segmented by query. To get this data, you need to delve into the scripts and Ads API reports.

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Search in Pics: Google’s Greatest Talent show, a human-sized bird cage & Google’s Emmy

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Greatest Talent: Source: Instagram The YouTube and Google…

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Google AdWords new responsive search ads can show 3 headlines

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. The post Google AdWords new responsive search ads can show 3 headlines appeared first on Search Engine Land.

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Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world

The two sites will be tracking Santa’s whereabouts for the next 24 hours. The post Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world appeared first on Search Engine Land.

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