Google AdWords API sunsets April 27

Posted on April 26, 2022 by gftshappy

You have less than 24-hours to upgrade to the Google Ads API from the Google AdWords API.

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Etsy sellers to pay 30% higher transaction fees beginning in April

Posted on March 1, 2022 by gftshappy

A “considerable portion” of the revenue from the fee increase will be reinvested into the marketplace, Etsy says.

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Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April

Posted on February 26, 2022 by gftshappy

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.

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Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers

Posted on December 11, 2021 by gftshappy

RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.

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Google set to deprecate Showcase Shopping ads on April 1

Posted on February 24, 2021 by gftshappy

Previous Showcase Shopping ad layouts will be included in Product Shopping ad groups.

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Google to transition to parallel tracking for Video ads by April 30

Posted on February 16, 2021 by gftshappy

Marketers should check with click tracking providers to ensure data continuity.

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Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April

Posted on February 10, 2021 by gftshappy

Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.

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