Google’s universal search results bid for placement and may be influenced by clicks

In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.

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Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers

Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to account suspension for repeated violations that aren’t resolved in time.

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Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries

“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.

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In its first application, Google’s MUM identified 800 variations of vaccine names across 50 languages in seconds

The technology is providing Google with an efficiency advantage over competitors and helping it surface more relevant results.

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Ads Creative Studio will consolidate Google’s various creative advertising tools

The new asset management hub will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September.

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