YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.

For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.

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Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

Penalties will be stronger, and there will be an individual right of action. The post Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’ appeared first on Search Engine Land.

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Analyst: Google’s default search deal worth $3 billion to frenemy Apple

Bernstein analyst says that payments by Google to Apple this year might be worth as much as $ 3 billion. The post Analyst: Google’s default search deal worth $ 3 billion to frenemy Apple appeared first on Search Engine Land.

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Analyst: Google’s default search deal worth $3 billion to frenemy Apple

Bernstein analyst says that payments by Google to Apple this year might be worth as much as $ 3 billion. The post Analyst: Google’s default search deal worth $ 3 billion to frenemy Apple appeared first on Search Engine Land.

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Analyst: Google’s default search deal worth $3 billion to frenemy Apple

Bernstein analyst says that payments by Google to Apple this year might be worth as much as $ 3 billion. The post Analyst: Google’s default search deal worth $ 3 billion to frenemy Apple appeared first on Search Engine Land.

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Google is shrinking AdWords’ view-through conversion window default

The conversion window will default to one day at the end of March. The post Google is shrinking AdWords’ view-through conversion window default appeared first on Search Engine Land.

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