The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
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Site migrations are necessary at times, but rankings and traffic can drop if you’re not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search professionals have found themselves cleaning up issues following site consolidation migrations. This is the exact situation I walked into for the MarTech brand.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Each migration type has its level of risk but with proper planning, it is manageable and will set your site up for future growth.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A look at Merkle’s Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s how to determine exactly what content needs to be migrated and what can be safely retired with little to no impact.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Undertaking a site migration can seem like a daunting task, but it can be relatively painless if you follow the right steps.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here are the steps to consider when migrating a website built with a static HTML to a JavaScript framework.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. The post A site migration SEO checklist: Don’t lose traffic appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing