Microsoft Advertising extends Shopping campaigns to more markets

The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.

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Apple expanding successful Search Ads to three new English-speaking markets

Ads will begin serving in the UK, Australia and New Zealand on April 25. The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engine Land.

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Bing Partner Program expands to agencies and technology partners, rolling out to more markets

Customers that meet certain engagement criteria can become eligible for program benefits. The post Bing Partner Program expands to agencies and technology partners, rolling out to more markets appeared first on Search Engine Land.

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September 15: GTINs Required In Google Shopping Feeds In US And Other Markets

The product identifiers will be required for roughly 50 designated brands. The post September 15: GTINs Required In Google Shopping Feeds In US And Other Markets appeared first on Search Engine Land.

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Cortana Expands To Other Markets, Becomes “Xiao Na” In China

There’s increasing evidence that Microsoft’s personal assistant Cortana is being positioned as a key differentiator vs. Android and iPhones. A new TV commercial (below) purports to compare Cortana to Siri, with a mock Siri voice saying “I can’t do that” a number of…

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