Yelp’s new ad types aim to connect national advertisers to local users

Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands create another touchpoint to showcase their seasonal promotions.

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Connect audience insight to your SEO strategy

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. The post Connect audience insight to your SEO strategy appeared first on Search Engine Land.

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SMX East Is Next Week! Connect With The Best & Brightest.

The chance to learn cutting-edge, proven SEO and SEM tactics is what makes SMX East a must-attend event. But connecting with others who share your interests and challenges is just as valuable. At SMX East, you’ll have the opportunity to meet with more than 1,500 others like you, whether you work…

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Report: Google To Launch Search Service To Connect Searchers To Home Service Providers

BuzzFeed reports Google will launch a new service to connect searchers with local plumbers, electricians, contractors and other home service providers. The post Report: Google To Launch Search Service To Connect Searchers To Home Service Providers appeared first on Search Engine Land.

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