Yelp introduces Keyword Boosting, rolls out Custom Location Targeting to all advertisers

Posted on February 8, 2022 by gftshappy

Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google boosting visibility of ‘nearby’ product inventory with new Shopping features

Posted on September 16, 2020 by gftshappy

Responding to changing consumer behavior, Google starts emphasizing BOPIS

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match

Posted on September 28, 2015 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: User Science Behind Long-Form Content, Bid Boosting On Bing & Google’s Customer Match appeared first on Search Engine Land.

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