Tag Archives: Time

tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

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Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

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These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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Whether Google manipulated AMP or not, it’s a great time to reassess using it

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If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.

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Microsoft Advertising’s Health insurance ads are here in time for open enrollment

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Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.

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