Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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SearchCap: Google Home users, Apple expands search ads & Google suggested video clips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home users, Apple expands search ads & Google suggested video clips appeared first on Search Engine Land.

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Google tests ‘suggested clip’ in search results where video jumps directly to the answer

Google wants to help you skip video introductions when searching for “how to” queries and jump you directly to the answer in the video. The post Google tests ‘suggested clip’ in search results where video jumps directly to the answer appeared first on Search Engine Land.

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Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be ”i.” The post Google reiterates suggested 33-character limit in ETA headlines to avoid truncation appeared first on Search Engine Land.

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Google has no good explanation for why “Crooked Hillary” isn’t a suggested search

Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to do similar for Clinton, raises questions. The post Google has no good explanation for why “Crooked Hillary” isn’t a suggested search appeared first on Search Engine Land.

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