Google Ads API supports Performance Max campaigns, Keyword Planner and recommendations

Posted on December 3, 2021 by gftshappy

Google is also reminding advertisers that the AdWords API will be deprecated in April 2022.

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Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

Posted on November 30, 2021 by gftshappy

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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Google Keyword Planner Tool gains year-over-year, 3-month change and trends data

Posted on November 9, 2021 by gftshappy

The platform is making more data available that you can use to make informed decisions about your search campaigns.

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Google Performance Planner adds support for conversion delay and shared budgets

Posted on August 17, 2020 by gftshappy

Campaign plans can now also be viewed and edited by other stakeholders.

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Here’s how to use the new Microsoft Ads Audience Network Planner

Posted on June 18, 2020 by gftshappy

You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.

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Google Ads’ Performance Planner can help predict performance across accounts

Posted on January 25, 2020 by gftshappy

The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.

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Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more

Posted on May 14, 2019 by gftshappy

Forecasts are calculated using historical campaign and auction data.

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Google Ads Keyword Planner gets new (and old) features

Posted on March 27, 2019 by gftshappy

Seed your keyword ideas with more terms, add keywords to existing campaigns and more.

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Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Posted on April 11, 2018 by gftshappy

The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Search Engine Land.

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AdWords Keyword Planner update appears to be rolling out in the new interface

Posted on February 25, 2018 by gftshappy

The latest version features streamlined workflows and reflects the design updates in the new AdWords experience. The post AdWords Keyword Planner update appears to be rolling out in the new interface appeared first on Search Engine Land.

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