Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google News returns to Spain after legislation changes

The reintroduction of Google News (and other news sources like Facebook) into Spain could benefit advertisers in the area as publications can net more traffic from these news aggregation sources.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it

SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes

These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing